http://www.aimeeloduca.com Aimee LoDuca Wed, 15 Sep 2010 23:52:19 +0000 http://www.aimeeloduca.com en http://aimeeloduca.com/You-Gotta-Believe http://aimeeloduca.com/following/aimeeloduca.com/You-Gotta-Believe Wed, 15 Sep 2010 23:52:19 +0000 Aimee LoDuca 637693 Objective: Design a logo for You Gotta Believe that reflects the brand essence of their organization – finding permanent families for teens in care. Design a website and collaborate with NYU master students to execute it. Creative Execution: Three people come together to form the solid foundation of a home. The simplicity of the design gives the logo diversity. Handwritten typography represents hopefulness for the teens in care.<img src="http://payload.cargocollective.com/1/1/38024/637693/YGB_Logo_FNL.jpg" border="0" width="670" height="434" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/1/38024/637693/YGB_Logo_FNL_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/637693/YGB_WebComp.jpg" border="0" width="670" height="434" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/1/38024/637693/YGB_WebComp_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/637693/YGB_LogoAlts.jpg" border="0" width="670" height="434" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/1/38024/637693/YGB_LogoAlts_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/637693/YGB_LogoAlt2.jpg" border="0" width="670" height="434" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/1/38024/637693/YGB_LogoAlt2_o.jpg" align="left" /> Collaboration with Art Director Allison Rosenwinkel $(document).ready(function() { pageTracker._trackPageview(“/You Gotta Believe” ); }); http://aimeeloduca.com/Viral-Video-Competition http://aimeeloduca.com/following/aimeeloduca.com/Viral-Video-Competition Thu, 09 Sep 2010 14:24:50 +0000 Aimee LoDuca 536595 Objective: Design a poster series for Big Vision Empty Wallet's Viral Video Competition held for independent filmmakers in NYC. The posters should be disruptive, eye catching, memorable, and get people involved. Creative Execution: The handcrafted design speaks to an artist's ability to execute an idea using new and old materials. The posters are consistent with BVEW's brand essence through the use of character propping, illustration, and hand-drawn typography.<img src="http://payload.cargocollective.com/1/1/38024/536595/VVC_Poster1_Web.jpg" border="0" width="670" height="591" width_o="680" height_o="600" src_o="http://payload.cargocollective.com/1/1/38024/536595/VVC_Poster1_Web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/536595/VVC_Poster1_Detail.jpg" border="0" width="670" height="476" width_o="680" height_o="484" src_o="http://payload.cargocollective.com/1/1/38024/536595/VVC_Poster1_Detail_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/536595/VVC_Poster2_Web.jpg" border="0" width="670" height="591" width_o="680" height_o="600" src_o="http://payload.cargocollective.com/1/1/38024/536595/VVC_Poster2_Web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/536595/VVC_Poster1_2_Web.jpg" border="0" width="670" height="508" width_o="790" height_o="600" src_o="http://payload.cargocollective.com/1/1/38024/536595/VVC_Poster1_2_Web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/536595/Competition_Web.jpg" border="0" width="670" height="476" width_o="680" height_o="484" src_o="http://payload.cargocollective.com/1/1/38024/536595/Competition_Web_o.jpg" align="left" /> $(document).ready(function() { pageTracker._trackPageview(“/Viral Video Competition” ); }); http://aimeeloduca.com/Rietsa http://aimeeloduca.com/following/aimeeloduca.com/Rietsa Mon, 09 Aug 2010 21:05:24 +0000 Aimee LoDuca 558931 Objective: Design an album for Rietsa's new single, "Perfect Gentleman". Rietsa is a seductive R&B artist specializing in club/dance music. Creative Execution: "Perfect Gentleman" embodies a sexiness, strength, and sophistication that comes to life with a bold identity, rich colors, and deep photography. The design lure's you in and keeps you wanting more. <img src="http://payload.cargocollective.com/1/1/38024/558931/Packaging.jpg" border="0" width="670" height="446" width_o="1667" height_o="1111" src_o="http://payload.cargocollective.com/1/1/38024/558931/Packaging_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/558931/Package_Inside.jpg" border="0" width="670" height="446" width_o="1667" height_o="1111" src_o="http://payload.cargocollective.com/1/1/38024/558931/Package_Inside_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/558931/Cover.jpg" border="0" width="670" height="446" width_o="1667" height_o="1111" src_o="http://payload.cargocollective.com/1/1/38024/558931/Cover_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/558931/Rietsa_Type.jpg" border="0" width="670" height="336" width_o="1667" height_o="836" src_o="http://payload.cargocollective.com/1/1/38024/558931/Rietsa_Type_o.jpg" align="left" /> Photography provided by Fire Media Entertainment. $(document).ready(function() { pageTracker._trackPageview(“/Rietsa” ); }); http://aimeeloduca.com/Industry-Power-Play http://aimeeloduca.com/following/aimeeloduca.com/Industry-Power-Play Fri, 06 Aug 2010 03:41:54 +0000 Aimee LoDuca 552653 Objective: Design an identity for Industry Power Play, a start up company which holds networking events for independent filmmakers in NYC. The logo needs to be versatile and adapt to the theme of each event. Creative Execution: The combination of film reels and factory gears symbolize the collaborative nature of Industry Power Play. The design is easily recognizable and gives the logo movement and diversity.<img src="http://payload.cargocollective.com/1/1/38024/552653/Logo.jpg" border="0" width="670" height="402" width_o="690" height_o="415" src_o="http://payload.cargocollective.com/1/1/38024/552653/Logo_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/552653/BusinessCards.jpg" border="0" width="670" height="402" width_o="690" height_o="415" src_o="http://payload.cargocollective.com/1/1/38024/552653/BusinessCards_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/552653/BusinessCard.jpg" border="0" width="670" height="402" width_o="690" height_o="415" src_o="http://payload.cargocollective.com/1/1/38024/552653/BusinessCard_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/552653/IPP_Postcard.jpg" border="0" width="670" height="402" width_o="690" height_o="415" src_o="http://payload.cargocollective.com/1/1/38024/552653/IPP_Postcard_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/552653/Button.jpg" border="0" width="670" height="402" width_o="690" height_o="415" src_o="http://payload.cargocollective.com/1/1/38024/552653/Button_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/552653/Website_IPP.jpg" border="0" width="670" height="438" width_o="697" height_o="456" src_o="http://payload.cargocollective.com/1/1/38024/552653/Website_IPP_o.jpg" align="left" /> Music Video Competition Brought the brand to life across posters, voting cards, and table tents at the event. <img src="http://payload.cargocollective.com/1/1/38024/552653/VotingCards.jpg" border="0" width="670" height="446" width_o="690" height_o="460" src_o="http://payload.cargocollective.com/1/1/38024/552653/VotingCards_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/552653/VotingType.jpg" border="0" width="670" height="402" width_o="690" height_o="415" src_o="http://payload.cargocollective.com/1/1/38024/552653/VotingType_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/552653/Launch_TableTent.jpg" border="0" width="670" height="431" width_o="675" height_o="435" src_o="http://payload.cargocollective.com/1/1/38024/552653/Launch_TableTent_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/552653/IPP_Poster1_2_Launch.jpg" border="0" width="670" height="508" width_o="1374" height_o="1043" src_o="http://payload.cargocollective.com/1/1/38024/552653/IPP_Poster1_2_Launch_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/552653/MV_Poster.jpg" border="0" width="670" height="402" width_o="690" height_o="415" src_o="http://payload.cargocollective.com/1/1/38024/552653/MV_Poster_o.jpg" align="left" /> F*CK Valentines Day Posters, voting cards, and table tents at the event. <img src="http://payload.cargocollective.com/1/1/38024/552653/Vday_TableTent.jpg" border="0" width="670" height="431" width_o="675" height_o="435" src_o="http://payload.cargocollective.com/1/1/38024/552653/Vday_TableTent_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/552653/Vday_Type.jpg" border="0" width="670" height="431" width_o="675" height_o="435" src_o="http://payload.cargocollective.com/1/1/38024/552653/Vday_Type_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/552653/Vday_VotingCards.jpg" border="0" width="670" height="446" width_o="690" height_o="460" src_o="http://payload.cargocollective.com/1/1/38024/552653/Vday_VotingCards_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/552653/IPP_Poster1_2_FVday.jpg" border="0" width="670" height="508" width_o="1374" height_o="1043" src_o="http://payload.cargocollective.com/1/1/38024/552653/IPP_Poster1_2_FVday_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/552653/Vday_PosterCrop.jpg" border="0" width="670" height="446" width_o="690" height_o="460" src_o="http://payload.cargocollective.com/1/1/38024/552653/Vday_PosterCrop_o.jpg" align="left" /> $(document).ready(function() { pageTracker._trackPageview(“/Industry Power Play” ); }); http://aimeeloduca.com/Big-Vision-Empty-Wallet http://aimeeloduca.com/following/aimeeloduca.com/Big-Vision-Empty-Wallet Wed, 28 Jul 2010 04:15:06 +0000 Aimee LoDuca 536539 Objective: Design a logo and web presence for Industry Power Play's newest venture. Big Vision Empty Wallet is a one-stop blogazine including film reviews, jobs, and a resource guide for Indie filmmakers in NYC. Creative Execution: Visualize the logo as either a video camera or a set of buildings. It's dual nature is carried over into the treatment of the name using two opposing typefaces. Quirky and creative materials emphasize the "empty wallet", turnkey production of the independent filmmaker. <img src="http://payload.cargocollective.com/1/1/38024/536539/BVEW_Logo.jpg" border="0" width="670" height="398" width_o="680" height_o="404" src_o="http://payload.cargocollective.com/1/1/38024/536539/BVEW_Logo_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/536539/Website.jpg" border="0" width="670" height="438" width_o="697" height_o="456" src_o="http://payload.cargocollective.com/1/1/38024/536539/Website_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/536539/InviteFront.jpg" border="0" width="670" height="482" width_o="680" height_o="490" src_o="http://payload.cargocollective.com/1/1/38024/536539/InviteFront_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/536539/MakingInvite.jpg" border="0" width="670" height="482" width_o="680" height_o="490" src_o="http://payload.cargocollective.com/1/1/38024/536539/MakingInvite_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/536539/BVEW_StepRepeat.jpg" border="0" width="670" height="440" width_o="680" height_o="447" src_o="http://payload.cargocollective.com/1/1/38024/536539/BVEW_StepRepeat_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/536539/BVEW_Girls.jpg" border="0" width="670" height="440" width_o="680" height_o="447" src_o="http://payload.cargocollective.com/1/1/38024/536539/BVEW_Girls_o.jpg" align="left" /> $(document).ready(function() { pageTracker._trackPageview(“/Big Vision Empty Wallet” ); }); http://aimeeloduca.com/Extra-Butter http://aimeeloduca.com/following/aimeeloduca.com/Extra-Butter Wed, 28 Jul 2010 04:01:28 +0000 Aimee LoDuca 536515 Objective: Develop a memorable icon that communicates Extra Butter's merchandising concept. The one of a kind sneaker shop thrives on guerilla advertising, underground branding, and nods to the movie industry. Creative Execution: The clapboard pattern is a classic symbol of the movie industry. Bold colors and sharp angles bring immediate recognition to the brand. It's simplicity translates well to various marketing mediums. <img src="http://payload.cargocollective.com/1/1/38024/536515/Logo_FNL.jpg" border="0" width="667" height="447" width_o="667" height_o="447" src_o="http://payload.cargocollective.com/1/1/38024/536515/Logo_FNL_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/536515/EB_BusinessCard_FNL.jpg" border="0" width="667" height="447" width_o="667" height_o="447" src_o="http://payload.cargocollective.com/1/1/38024/536515/EB_BusinessCard_FNL_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/536515/BCard_StackFNL.jpg" border="0" width="668" height="440" width_o="668" height_o="440" src_o="http://payload.cargocollective.com/1/1/38024/536515/BCard_StackFNL_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/536515/EB_Sneaker_Pack.jpg" border="0" width="667" height="447" width_o="667" height_o="447" src_o="http://payload.cargocollective.com/1/1/38024/536515/EB_Sneaker_Pack_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/536515/EB_Sticker_Insitu.jpg" border="0" width="667" height="447" width_o="667" height_o="447" src_o="http://payload.cargocollective.com/1/1/38024/536515/EB_Sticker_Insitu_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/536515/EB_Buttons.jpg" border="0" width="667" height="447" width_o="667" height_o="447" src_o="http://payload.cargocollective.com/1/1/38024/536515/EB_Buttons_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/536515/WelcomeMat_FNL.jpg" border="0" width="657" height="443" width_o="657" height_o="443" src_o="http://payload.cargocollective.com/1/1/38024/536515/WelcomeMat_FNL_o.jpg" align="left" /> 1 Year Anniversary Launch Party Event invitations and t-shirt giveaways. <img src="http://payload.cargocollective.com/1/1/38024/536515/EX_InviteShoe.jpg" border="0" width="667" height="447" width_o="667" height_o="447" src_o="http://payload.cargocollective.com/1/1/38024/536515/EX_InviteShoe_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/536515/Invite_Crop.jpg" border="0" width="667" height="447" width_o="667" height_o="447" src_o="http://payload.cargocollective.com/1/1/38024/536515/Invite_Crop_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/536515/EX_Shirt.jpg" border="0" width="667" height="447" width_o="667" height_o="447" src_o="http://payload.cargocollective.com/1/1/38024/536515/EX_Shirt_o.jpg" align="left" /> $(document).ready(function() { pageTracker._trackPageview(“/Extra Butter” ); }); http://aimeeloduca.com/Bloomingdale-s-Tote http://aimeeloduca.com/following/aimeeloduca.com/Bloomingdale-s-Tote Thu, 22 Jul 2010 23:37:29 +0000 Aimee LoDuca 519635 Objective: Design a fun and reusable tote bag for the Bloomingdale's "Tote-ally Green" competition, hosted by Rebecca Minkoff. Remind customers that it's fashionable to be green. Creative Execution: The ornamental and organic typography mimics a live vine, which is in a continuous state of growth. The Bloomingdales' shopper should be fashionable as well as socially conscious. <img src="http://payload.cargocollective.com/1/1/38024/519635/CanvasComp.jpg" border="0" width="670" height="399" width_o="700" height_o="417" src_o="http://payload.cargocollective.com/1/1/38024/519635/CanvasComp_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/519635/Bloom_Vector.jpg" border="0" width="670" height="399" width_o="700" height_o="417" src_o="http://payload.cargocollective.com/1/1/38024/519635/Bloom_Vector_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/519635/BagComp.jpg" border="0" width="670" height="399" width_o="700" height_o="417" src_o="http://payload.cargocollective.com/1/1/38024/519635/BagComp_o.jpg" align="left" /> $(document).ready(function() { pageTracker._trackPageview(“/Bloomingdale's Tote” ); }); http://aimeeloduca.com/Spot http://aimeeloduca.com/following/aimeeloduca.com/Spot Sun, 18 Jul 2010 20:06:21 +0000 Aimee LoDuca 518797 Not looking forward to bringing a muddy dog home from the park? Wash their spots away at on-the-go, automatic dog wash stations, or at suburban store locations near you. <img src="http://payload.cargocollective.com/1/1/38024/518797/Spot_Wash.jpg" border="0" width="670" height="452" width_o="1800" height_o="1215" src_o="http://payload.cargocollective.com/1/1/38024/518797/Spot_Wash_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/518797/Spot_Store.jpg" border="0" width="670" height="487" width_o="1800" height_o="1310" src_o="http://payload.cargocollective.com/1/1/38024/518797/Spot_Store_o.jpg" align="left" /> http://aimeeloduca.com/Gallant http://aimeeloduca.com/following/aimeeloduca.com/Gallant Sun, 18 Jul 2010 19:35:42 +0000 Aimee LoDuca 518702 Gallant offers a family of shaving products, available for purchase at the Gallant Shave Lounge. The shave lounge introduces a traditional wet shave with an open razor, hot towels, and a whiskey on the rocks. The packaging is influenced by classic bar language and motifs. <img src="http://payload.cargocollective.com/1/1/38024/518702/Gallant_Products.jpg" border="0" width="670" height="426" width_o="2048" height_o="1304" src_o="http://payload.cargocollective.com/1/1/38024/518702/Gallant_Products_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/518702/Gallant_Interior.jpg" border="0" width="670" height="412" width_o="2048" height_o="1260" src_o="http://payload.cargocollective.com/1/1/38024/518702/Gallant_Interior_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/518702/Gallant_Storefront.jpg" border="0" width="670" height="452" width_o="2048" height_o="1381" src_o="http://payload.cargocollective.com/1/1/38024/518702/Gallant_Storefront_o.jpg" align="left" /> http://aimeeloduca.com/Manvan http://aimeeloduca.com/following/aimeeloduca.com/Manvan Wed, 14 Jul 2010 03:08:05 +0000 Aimee LoDuca 510959 Tired of being mistaken for a soccer mom in your mini van? Turn your mini into a man with our signature extendable vans. Suitable to any lifestyle, Manvan caters to your personal needs. <img src="http://payload.cargocollective.com/1/1/38024/510959/Manvan_Kit.jpg" border="0" width="670" height="490" width_o="2000" height_o="1463" src_o="http://payload.cargocollective.com/1/1/38024/510959/Manvan_Kit_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/510959/Manvan_Website.jpg" border="0" width="670" height="478" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/1/38024/510959/Manvan_Website_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/510959/Manvan_Website2.jpg" border="0" width="670" height="478" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/1/38024/510959/Manvan_Website2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/510959/Manvan_Website4.jpg" border="0" width="670" height="478" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/1/38024/510959/Manvan_Website4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/510959/Manvan_Website3.jpg" border="0" width="670" height="478" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/1/38024/510959/Manvan_Website3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38024/510959/Manvan_Website5.jpg" border="0" width="670" height="478" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/1/38024/510959/Manvan_Website5_o.jpg" align="left" />